iDNES.cz explains advertising and user consent settings

This content from iDNES.cz is not a news report but a notice explaining the website's advertising model and user consent options. It outlines two primary ways users can access content: either by agreeing to personalized advertising or by subscribing to a premium service that offers an ad-free experience.

The notice details the implications of choosing the free, ad-supported option. Users who consent to targeted advertising will see ads tailored to their interests, based on their browsing habits and data collected online. This personalization is carried out by MAFRA, a.s., the publisher, and its 125 advertising partners.

Users are informed that they can withdraw their consent for targeted advertising at any time. However, revoking this consent will prompt them to switch to the ad-free premium service. The notice also clarifies that consent for other data processing purposes, such as personalized content delivery, can be managed separately and does not necessitate a move to the premium subscription.

Furthermore, the text explains the concept of 'legitimate interest' under which some data processing occurs. It directs users to a detailed settings section where they can object to processing based on legitimate interest and adjust their privacy preferences. The settings described apply specifically to the websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.