iDNES.cz explains advertising consent options to users

This article serves as a notice to users of iDNES.cz regarding advertising preferences and data usage. It presents two primary options for accessing content: a premium subscription that offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

The alternative is to consent to targeted advertising. This involves accepting the use of cookies and other online identifiers to personalize ads based on a user's browsing habits and interests. The processing of this data is carried out by MAFRA, a.s., and its 125 advertising partners, whose details are available through a provided link.

Users have the ability to withdraw their consent for targeted advertising at any time. If consent is withdrawn, users will be prompted to switch to the ad-free iDNES Premium service. Consent for other purposes, such as content personalization, can be managed separately without requiring a switch to the premium service.

The notice also mentions that some data is processed based on "legitimate interest," and users can object to this processing and adjust their privacy settings accordingly. The settings configured will apply across the specified MAFRA websites. The article details the various ways data is used, including ad selection, personalized content, performance measurement, audience understanding, and service development.