iDNES.cz Explains Cookie and Advertising Consent Options

This content is a technical notice regarding user consent for cookies and personalized advertising on the iDNES.cz website. It outlines two options for users: a premium subscription without ads for 199 CZK per month, which includes access to multiple iDNES Group publications and digital magazines, or a free option that involves accepting targeted advertising.

The free option requires users to consent to the use of cookies and other online identifiers for targeted advertising purposes. This personalization is based on analyzing user browsing habits and online activities. Both iDNES.cz and its advertising partners, numbering 125, will use this data. Users can revoke their consent at any time, but doing so will prompt them to switch to the ad-free premium service.

The notice details the types of data processed for personalized content and advertising, including profile creation, ad performance measurement, audience understanding through statistics, and service development. It also mentions that certain data is processed based on legitimate interest, allowing users to object and adjust privacy settings.

For users choosing the free, ad-supported option, consent for targeted advertising is granted for the purposes listed. However, due to technical reasons related to advertising providers, users must explicitly disagree with the use of their data for specific functions like personalized content selection, content performance measurement, and website operation if they wish to opt out of these aspects without upgrading to the premium service.