iDNES.cz explains cookie and advertising policies to users

This article primarily consists of a detailed explanation of cookie consent and advertising policies for the iDNES.cz website, rather than a news report. It presents users with choices regarding how their data is used for advertising and content personalization.

Users are offered two main options: a premium subscription for an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, which also includes access to digital newspapers and magazines. Alternatively, users can consent to targeted advertising, which tailors ads based on their browsing habits and interests. This targeted advertising is conducted by MAFRA, a.s., and its 125 advertising partners.

The text elaborates on the processing of user data for various purposes, including selecting ads, personalizing content, measuring ad and content performance, understanding audience demographics through statistics, and developing services. Users are informed that they can withdraw their consent for targeted advertising at any time, though doing so may prompt them to switch to the premium ad-free service.

It also specifies that certain data processing, not related to targeted advertising, may occur based on legitimate interest. Users have the option to object to this processing and adjust their privacy settings. The settings configured by the user will apply to the specified websites. The article lists the types of data processing involved, such as creating user profiles for personalized content and advertising, measuring engagement, and ensuring the technical operation of the sites.

Finally, it notes that if a user opts for the non-paid, ad-supported version and consents to targeted advertising, this consent will cover all the listed purposes. However, due to technical reasons related to ad providers, users must explicitly disagree with certain data processing activities if they do not wish for them to occur, even if they are primarily handled by the publisher's company.