iDNES.cz explains cookie and advertising preferences

This article is not a news report but a cookie consent and advertising preference notice from the Czech news website iDNES.cz. It outlines the options available to users regarding how their online activity is used to display advertisements and personalize content.

Users are presented with choices that include accepting targeted advertising, which is tailored based on their browsing habits and interests. Alternatively, they can opt for an ad-free experience by subscribing to 'iDNES Premium' for a monthly fee. This premium service also grants access to other affiliated websites and digital publications without advertisements.

The notice explains that if users choose to proceed without payment and consent to targeted advertising, their data will be processed by MAFRA, a.s., the publisher, and 125 advertising partners. This processing involves creating user profiles to select personalized content and advertisements. Users have the ability to withdraw their consent at any time, though doing so may prompt them to switch to the premium service.

For users who opt out of targeted advertising or choose the free option with non-targeted ads, the website clarifies that certain data processing activities, such as content personalization and website operation, will still occur. Users are informed about their rights to manage these preferences and can adjust settings related to data processing, including objecting to processing based on legitimate interest.