iDNES.cz Notifies Users of Advertising and Cookie Consent Options

This content is not a news article but a notice regarding user consent for cookies and advertising on the iDNES.cz website. It presents users with two primary options for accessing the site's content.

The first option involves accepting personalized advertising. Under this choice, users agree to the use of cookies and other online identifiers for targeted advertising. The site, along with 125 advertising partners, will process user data based on their browsing habits and online activities to display relevant ads. This personalized advertising will be visible across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

The second option is to subscribe to iDNES Premium for 199 Czech koruna per month. This subscription offers unlimited access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without any advertisements. Subscribers also receive digital versions of newspapers and magazines.

The notice further explains that consent for personalized advertising can be withdrawn at any time, though doing so will prompt users to transition to the ad-free iDNES Premium service. Users can also manage consent for other purposes, such as personalized content, without needing to subscribe. MAFRA, a.s. also processes some data based on legitimate interest, allowing users to object to this processing and adjust their privacy settings.