iDNES.cz Offers Ad-Free Premium or Targeted Ads

iDNES.cz offers readers two paths: a premium subscription for an ad-free experience or a free option that includes targeted advertising. The premium service, costing 199 Czech koruna per month, grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

Alternatively, users can opt for targeted advertising by consenting to the use of cookies and other identifiers. This allows the website and its 125 advertising partners to personalize ads based on user behavior and interests. The site details how data is processed for ad selection, content personalization, audience understanding, and service improvement.

Users have the ability to withdraw their consent for targeted advertising at any time, though doing so will prompt a transition to the ad-free premium service. The platform also clarifies that consent for other purposes, such as personalized content display, can be managed independently. For data processing based on legitimate interest, users can raise objections and adjust privacy settings in a detailed section.

The website emphasizes that the chosen settings apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It also notes that while consent for targeted advertising is generally granted for specified purposes, certain technical aspects related to content personalization and site operation require a separate opt-out if users choose the free, ad-supported model.