iDNES.cz offers ad-free premium subscription or personalized ads

iDNES.cz is offering readers a choice between a premium ad-free subscription and continued access with personalized advertising. The premium service, priced at 199 CZK per month, grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines. Alternatively, users can opt for free access, which includes personalized and non-personalized ads. This personalization is based on user browsing habits and interests, with data processed by MAFRA, a.s., and 125 advertising partners. Users can revoke their consent for personalized ads at any time, though doing so will prompt them to switch to the ad-free premium service. The platform also processes some data based on legitimate interest, with options for users to object and adjust privacy settings. The article details various data processing purposes, including ad selection, content personalization, audience measurement, and service development, emphasizing that personalized ads are based on profiling user activity. It also notes technical limitations from advertising providers that necessitate specific user consent for certain data processing activities, even for non-personalized ad delivery.