iDNES.cz offers ad-free subscription or personalized ads

Czech readers of iDNES.cz are now faced with a choice regarding how they access content on the news portal. The outlet is offering two primary options: a free service that includes targeted advertising, or a paid subscription for an ad-free experience.

The free option allows users to continue reading articles, watching videos, and participating in discussions as usual. However, this access is contingent on agreeing to personalized advertisements. These ads are tailored based on a user's browsing habits and data collected from various online activities, processed by MAFRA, a.s., and its 125 advertising partners.

For those who prefer to avoid targeted ads, iDNES.cz offers a subscription service called iDNES Premium. This paid option provides unlimited access to content across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital versions of newspapers and magazines, all without any advertisements. Users can manage their privacy settings and consent preferences at any time.