iDNES.cz offers ad-free subscription or targeted ads for free access

iDNES.cz offers readers two primary ways to access its content: a premium subscription for an ad-free experience or a free service that relies on targeted advertising. The premium option, priced at 199 CZK per month, grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

The free service, while allowing continued access to content and features like videos and discussions, involves personalized advertising. This personalization is based on user behavior and online activity, with data processed by MAFRA, a.s., and 125 advertising partners. Users can revoke their consent for targeted advertising at any time, though doing so will prompt a transition to the premium ad-free service.

The platform outlines the specific ways user data is utilized, including ad selection, personalized content creation, audience measurement, and service development. It also details how users can manage their privacy settings and object to data processing based on legitimate interests. The site emphasizes that while consent for targeted ads is crucial, certain data processing for non-advertising purposes can be managed independently.