iDNES.cz Offers Ad-Supported Access or Premium Subscription

This article from iDNES (Czech Republic) is essentially a paywall prompt, offering readers a choice between a subscription service or viewing content supported by targeted advertising. The core news content is not provided.

The text outlines the benefits of the iDNES Premium subscription, which costs 199 Czech koruna per month and offers unlimited access to several iDNES media sites without ads. It also includes access to digital newspapers and magazines, with the option to cancel at any time.

Alternatively, users can opt for free access with targeted advertising. This option involves agreeing to the use of cookies and other online identifiers for personalized advertising. The article specifies that both iDNES media group and its 125 advertising partners will use this data to tailor ads to user interests. Users can revoke their consent for targeted advertising at any time, but doing so will prompt them to switch to the ad-free iDNES Premium service.

The publication also explains that certain data processing, not related to targeted ads, is based on legitimate interest. Users can object to this processing and adjust their privacy settings. The article lists various data processing purposes, including ad performance measurement, audience understanding through statistics, content personalization, and service development.

For users choosing the free, ad-supported option, consent for targeted advertising is assumed to cover all listed purposes. However, due to technical reasons with advertising providers, users must explicitly opt out of certain data uses, such as personalized content selection and content performance measurement, if they do not wish for them to be processed by iDNES or its partners.