iDNES.cz offers premium subscription for ad-free experience
Translated from Czech, summarized and contextualized by DistantNews.
At a glance
- This article is behind a paywall and requires a subscription to iDNES Premium for ad-free access.
- It details subscription options, including a free tier with targeted advertising based on user browsing habits.
- Users can manage their ad preferences and consent settings.
Access to the full content of iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is available through an iDNES Premium subscription, which costs 199 CZK per month and offers an ad-free experience.
Subscribers also receive digital access to newspapers and magazines. Alternatively, users can opt for a free service that includes targeted advertising. This advertising is personalized based on user browsing habits and data collected from their online activities.
The platform utilizes cookies and other online identifiers to tailor advertisements to user interests. Both MAFRA, a.s., and its 125 advertising partners are involved in this data processing. Users have the ability to withdraw their consent for targeted advertising at any time, though doing so will prompt them to upgrade to the ad-free iDNES Premium service.
Users can also adjust or withdraw consent for other data processing purposes, such as personalized content delivery, without needing to switch to the premium subscription. Some data is processed based on legitimate interest, and users can object to this processing or adjust their privacy settings in the detailed settings section.
The settings applied by the user will be used across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The platform and its partners process data for various purposes, including selecting ads and personalized content, measuring ad and content performance, understanding audience statistics, developing services, and technical website operation.
Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.