iDNES.cz offers subscription options for ad-free or targeted advertising access

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is presented with distinct options for users regarding advertising and premium features.

The primary choice offered is between a free service that includes targeted advertising and a premium subscription. The free option allows users to continue reading, watching videos, and participating in discussions as usual, but with advertisements tailored to their interests. This involves the use of cookies and other online identifiers for personalized ad delivery by MAFRA, a.s., and its 125 advertising partners.

Alternatively, users can opt for the iDNES Premium subscription, priced at 199 Czech koruna per month. This tier provides unlimited, ad-free access to all content across the mentioned websites, along with digital access to newspapers and magazines. Users can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free premium service.

The platform also details the data processing practices involved in delivering personalized content and advertising. This includes profiling user behavior and interests based on online activity to select relevant ads and content. Users have the ability to manage their privacy settings, including objecting to data processing based on legitimate interests, through a "Detailed settings" section. The terms specify that these settings apply to the aforementioned websites.