iDNES.cz outlines advertising options for users

This article is not a news report but rather a notice regarding advertising practices on the Czech news website iDNES.cz. It outlines two primary options for users interacting with the site: a premium subscription or engagement with targeted advertising.

The iDNES Premium option offers an ad-free experience for 199 Czech Koruna per month, providing unlimited access to content across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

Alternatively, users can opt for a free experience by consenting to targeted advertising. This involves the use of cookies and other online identifiers to personalize ads based on browsing habits and interests. The site explains that both MAFRA, a.s. (the publisher) and its 125 advertising partners will process this data. Users can revoke their consent at any time, but doing so will prompt them to switch to the ad-free premium service.

The notice further elaborates on the data processing involved in targeted advertising, including profile creation for personalized content and ads, ad performance measurement, audience understanding through statistics, service development, and website technical operation. It specifies that consent for targeted advertising applies to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.