iDNES.cz outlines subscription and advertising options for readers

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is presented with distinct options for users regarding advertising and content delivery.

Subscribers to 'iDNES Premium' for 199 CZK per month gain unlimited access to all articles, videos, and discussions across the network of sites, completely free of advertisements. This premium tier also includes digital access to newspapers and magazines.

Alternatively, users can opt for a free service that includes targeted advertising. This option allows continued access to all content features while displaying ads tailored to user interests. The system utilizes cookies and other tracking identifiers to personalize advertising based on browsing habits and online activities. MAFRA, a.s., and its 125 advertising partners are involved in this data processing.

Users have the ability to withdraw their consent for targeted advertising at any time. However, revoking consent for targeted ads will prompt a transition to the ad-free iDNES Premium subscription. Consent for other purposes, such as personalized content delivery, can be managed independently without requiring a subscription upgrade. The platform also processes data based on legitimate interest, with options for users to object and adjust privacy settings in a detailed configuration section.