iDNES.cz outlines subscription and advertising options

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is structured around a subscription model and user consent for data processing.

For an ad-free experience, users can subscribe to iDNES Premium for 199 Czech Koruna per month. This subscription includes unlimited access to all content across the mentioned websites, along with digital access to newspapers and magazines.

Alternatively, users can choose a free option that includes targeted advertising. This involves agreeing to the use of cookies and other online identifiers for personalized ads. The platform states that ads will be tailored to users' interests based on their online activity. Both MAFRA, a.s., and its 125 advertising partners will process this data.

The platform provides detailed information on its data processing practices, including profiling for personalized content and advertising, ad performance measurement, audience understanding through statistics, service development, and technical site operation. Users can manage their consent and preferences, including opting out of targeted advertising or objecting to data processing based on legitimate interest.