iDNES.cz Presents Cookie Consent Options for Users

This article is a placeholder for a cookie consent notice from iDNES.cz, outlining options for users regarding advertising and content personalization. Users are presented with two main choices: to continue with targeted advertising for free or to subscribe to iDNES Premium for an ad-free experience.

The free option involves accepting the use of cookies and other online identifiers for targeted advertising. This means that both MAFRA, a.s., and its 125 advertising partners will process user data based on browsing habits and online activities to display relevant advertisements. Users can revoke this consent at any time, but doing so will prompt them to switch to the ad-free premium service.

Alternatively, users can opt for iDNES Premium, which costs 199 Czech koruna per month and offers unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without advertisements. This subscription also includes access to digital newspapers and magazines.

The notice further elaborates on the data processing methods, including profiling for personalized content and advertising, measuring ad and content performance, and understanding audiences through statistics. It also mentions the use of legitimate interest for certain data processing activities, allowing users to object and adjust privacy settings.

For users who choose the free, ad-supported option, consent for targeted advertising is granted for the purposes outlined. However, due to technical reasons related to advertising providers, users must explicitly disagree with the use of their data for specific purposes such as personalized content selection, content performance measurement, and site operation if they wish to opt out of these features without subscribing to the premium service.