iDNES.cz presents readers with ad-free premium or targeted advertising options

The Czech news portal iDNES.cz is presenting its readers with a choice regarding content access and advertising. Users can opt for a premium subscription to iDNES Premium, which offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

Alternatively, readers can choose a free access model that includes targeted advertising. This personalized advertising is based on user browsing habits and data collected from their online activities. The platform clearly states that both MAFRA, a.s., and its 125 advertising partners will process this data. Users are informed that they can withdraw their consent for targeted advertising at any time, which would then prompt them to switch to the ad-free premium service.

The article details the various ways user data is processed, including for selecting personalized content and ads, measuring ad and content performance, understanding audience statistics, and developing services. It also mentions the use of legitimate interest for certain data processing, with options for users to object and adjust their privacy settings.

For users who choose the free, ad-supported option, the consent for targeted advertising is comprehensive. However, due to technical reasons related to advertising providers, users must explicitly opt out of specific data processing activities if they wish to limit personalization, even if they remain on the free tier. The platform assures that consent withdrawal does not necessitate moving to the premium service unless the user chooses to do so.