iDNES.cz Presents Subscription Options and Data Usage Policy

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is presented with a clear choice for the reader: a free, ad-supported experience or a premium subscription. The website requires users to consent to targeted advertising, which is based on their browsing habits and interests, to continue accessing content without payment.

For those who opt for the free service, advertisements will be displayed, both targeted and non-targeted. This personalization is achieved by analyzing user data, a process that involves MAFRA, a.s., and 125 advertising partners. Users can revoke their consent for targeted ads at any time, but doing so will prompt them to switch to the ad-free iDNES Premium service.

The platform also explains the broader data processing activities, including the use of profiles for personalized content and advertising, performance measurement, audience understanding through statistics, and service development. Users have the ability to manage their privacy settings and object to data processing based on legitimate interests, with specific options available in the detailed settings section.