iDNES.cz Privacy Notice Details Ad and Content Personalization Options

The provided text is not an article but a cookie consent and privacy notice from iDNES.cz, a Czech news outlet. It outlines the options available to users regarding how their data is used for advertising and content personalization.

Users are presented with two main choices: a free option that includes targeted advertising, or an iDNES Premium subscription that offers an ad-free experience across several of their platforms, including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The premium subscription also includes access to digital newspapers and magazines.

The notice explains that if users opt for the free, ad-supported version, their data will be used to serve personalized ads. This involves profiling user habits and online activities to display relevant advertisements. The processing is carried out by MAFRA, a.s., and its 125 advertising partners. Users are informed that they can revoke their consent for targeted advertising at any time, which would then prompt them to consider the premium subscription.

Furthermore, the notice details the various ways data is processed, including for selecting ads, personalizing content, measuring ad and content performance, and understanding audience through statistics. It also mentions the use of legitimate interest as a basis for processing some data, with options for users to object and adjust settings. The notice emphasizes that these settings apply to the specified websites and that specific data processing activities, such as content personalization and technical site operation, may still occur even with certain consent choices.