iDNES.cz requires subscription or ad consent for content access

Access to content on iDNES.cz and its associated platforms is now contingent on user consent for either a premium subscription or targeted advertising.

Readers are presented with two primary options: an ad-free "iDNES Premium" subscription for 199 Czech koruna per month, which grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

Alternatively, users can opt for a free version that includes personalized advertising. This option requires agreeing to the use of cookies and other online identifiers for the purpose of targeted advertising. MAFRA, a.s., and its 125 advertising partners will use this data to tailor ads based on user habits and interests.

Users who choose the free, ad-supported model can withdraw their consent for targeted advertising at any time, though doing so will prompt them to switch to the premium subscription. Consent for other purposes, such as personalized content display, can be managed separately without requiring a move to the premium service.