iDNES.cz requires user consent for targeted advertising or premium subscription

Access to the full content of iDNES.cz and its associated sites is contingent upon user consent regarding advertising preferences. The platform presents two primary options for readers: a paid subscription to iDNES Premium, which offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines, or continued access with targeted advertising at no cost.The terms for the free, ad-supported access involve consenting to the use of cookies and other tracking technologies for the purpose of delivering personalized advertisements. This personalization is based on profiling user habits and online activities, with advertisements tailored to individual interests. Both MAFRA, a.s., and its 125 advertising partners will process this data. Users have the option to withdraw their consent for targeted advertising at any time, which would then prompt them to switch to the premium subscription.Consent for other data processing purposes, not related to targeted ads, can also be modified or withdrawn independently of the subscription choice. The platform also processes some data based on legitimate interest, allowing users to object to this processing and adjust privacy settings in a detailed settings section. The chosen settings apply to all specified iDNES media websites.The article details the specific ways data is processed, including selecting ads and personalized content, measuring ad and content performance, audience understanding through statistics, and the technical operation of the sites. It notes that if users opt for the free, ad-supported model, consent for targeted advertising is granted for all listed purposes. However, due to technical reasons with advertising providers, users must explicitly opt out of certain data processing activities for non-targeted ad purposes if they do not wish for them to occur.