iDNES.cz restricts access, offers premium subscription or targeted ads

Access to the full article from iDNES.cz is restricted, requiring users to subscribe to iDNES Premium for an ad-free experience. The premium subscription costs 199 Czech koruna per month and offers unlimited reading of content from iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with access to digital newspapers and magazines.

For users who prefer not to pay, a free access option is available, which includes targeted advertising. This option requires users to consent to the use of cookies and other online identifiers for the purpose of displaying personalized advertisements. The advertising will be tailored to individual interests based on browsing habits and online activities. Both MAFRA, a.s., and its 125 advertising partners will process this data.

Users can withdraw their consent for targeted advertising at any time, but doing so will prompt them to upgrade to the ad-free iDNES Premium service. Consent for other purposes, such as personalized content display, can be modified or withdrawn without needing to switch to the premium subscription. The platform also processes some data based on legitimate interest, and users can object to this processing or adjust their privacy settings in a detailed settings section.

The terms of service specify that the chosen settings will apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The platform and its partners process data for various purposes, including selecting ads, personalizing content, measuring ad performance, audience understanding through statistics, developing services, and technical site operation. Users opting for free access with targeted ads must agree to the outlined data processing practices.