iDNES.cz Seeks User Consent for Advertising and Content Personalization

This article serves as a consent notice for users of iDNES.cz and its associated websites, outlining the terms under which content can be accessed. Users are presented with two primary options: a paid subscription to iDNES Premium, which offers an ad-free experience across multiple platforms including Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with access to digital newspapers and magazines.

The alternative is to accept targeted advertising. This involves consenting to the use of cookies and other online identifiers for the purpose of personalized advertising. The notice explains that both MAFRA, a.s., and its 125 advertising partners will process user data based on profiling user habits and online activities to display relevant advertisements. Users have the right to withdraw their consent at any time, though doing so may prompt a transition to the paid iDNES Premium service.

Furthermore, the notice elaborates on the processing of data for various purposes beyond targeted advertising, such as personalizing content, measuring ad and content performance, and understanding audience through statistics. It clarifies that while consent for personalized ads can be withdrawn, certain data processing activities, like those for personalized content or site operation, may be based on legitimate interest and can be managed through detailed settings. Users are informed that if they opt for the free, ad-supported access, consent for targeted advertising is assumed, but specific data processing activities related to personalized content and site operations require explicit consent.