iDNES.cz: Subscription and advertising choices explained

This article appears to be a placeholder or a paywall notice from the Czech news website iDNES.cz. It informs users that to continue reading, they need to make a choice regarding advertising and content display preferences.

Readers are presented with two primary options: a premium subscription without ads for 199 Czech Koruna per month, which grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines. Alternatively, users can opt for a free experience that includes targeted advertising.

The free option involves agreeing to the use of cookies and other tracking technologies for personalized advertising. The website states that this data will be processed by MAFRA, a.s., and 125 advertising partners. Users can revoke their consent at any time, but doing so will prompt them to switch to the ad-free premium service.

The notice details the various ways data is used for advertising and content personalization, including profiling for ad selection, measuring ad performance, and audience understanding through statistics. It also mentions that certain data processing is based on legitimate interest, with options for users to object and adjust privacy settings.