iDNES.cz to feature drone show at film festival, offers ad-free option

The Czech news portal iDNES.cz is implementing changes regarding advertising and content access, offering users distinct choices for their online experience.

Subscribers can opt for the "iDNES Premium" service for 199 Czech koruna per month, which provides unlimited access to content across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without any advertisements. This premium package also includes digital access to newspapers and magazines.

Alternatively, users can continue accessing the sites for free by agreeing to targeted advertising. This involves the use of cookies and other online identifiers to personalize ads based on user browsing habits and interests. The platform, operated by MAFRA, a.s., works with 125 advertising partners, whose details are available upon request. Users have the option to withdraw their consent for targeted advertising at any time, though doing so will prompt them to upgrade to the ad-free premium service.

The article details the various ways data is processed for personalized content and advertising, including ad performance measurement, audience understanding through statistics, and service development. It also clarifies that while consent for targeted ads is managed directly, other data processing activities, such as personalized content display, may be based on legitimate interest. Users can adjust these settings or object to data processing through a "Detailed settings" section, with choices applying across the specified network of websites.