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iDNES.cz: User Choices on Advertising and Content Personalization
🇨🇿 Czech Republic /Culture & Society

iDNES.cz: User Choices on Advertising and Content Personalization

From iDNES · () Czech

Translated from Czech, summarized and contextualized by DistantNews.

At a glance

Explainer Sources not specified Context piece
  • The provided text is a cookie consent notice and does not contain news content.
  • It details options for users regarding personalized advertising and content on iDNES.cz and related sites.
  • Users can choose between a free service with targeted ads or a paid ad-free subscription (iDNES Premium).
  • The notice explains how data is used for ad personalization and content tailoring, and how users can manage their consent settings.

This content is not a news article but a cookie consent and privacy notice from the Czech news website iDNES.cz. It outlines the choices users have regarding data processing for advertising and content personalization.

Users are presented with two primary options: a free service that includes targeted advertising or a paid subscription, iDNES Premium, which offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The premium service also includes access to digital newspapers and magazines.

The notice details how user data, including browsing habits and online activities, is collected and used to create profiles for selecting personalized content and advertisements. It specifies that both MAFRA, a.s., the publisher, and 125 advertising partners process this data.

Users are informed about their right to withdraw consent for targeted advertising at any time. The notice also explains the processing of data based on legitimate interest and provides instructions on how to manage privacy settings and object to certain data processing activities.

DistantNews Editorial

Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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