iDNES.cz: User consent required for personalized advertising and content

This article from iDNES.cz is not a news report but rather a notice regarding user consent for data processing related to advertising and content personalization. It presents two primary options for readers:

1. **Ad-Free Premium:** Users can subscribe to iDNES Premium for 199 CZK per month, granting unlimited access to content across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines, all without advertisements.

2. **Targeted Advertising:** Alternatively, users can consent to the use of cookies and other online identifiers for targeted advertising. This allows for personalized ads based on browsing habits and interests, processed by MAFRA, a.s., and 125 advertising partners. Users can withdraw consent at any time, but doing so will prompt them to upgrade to the ad-free premium service.

The notice elaborates on the data processing activities, including the use of profiles for selecting personalized content and advertising, measuring ad and content performance, and understanding audience engagement through statistics. It also mentions the processing of data based on "legitimate interest," with options for users to object and adjust privacy settings.

For users choosing the free, ad-supported option, the article specifies that consent for targeted advertising implies consent for all listed purposes. However, due to technical reasons on the part of ad providers, users must explicitly disagree with certain data processing activities, such as creating profiles for personalized content and technical site operation, if they wish to opt out of these specific functions without switching to the premium service.