iDNES explains advertising and subscription options to users

This content from iDNES (CZ) is not an article but a notice regarding user consent for advertising and content personalization. It explains the platform's business model, offering readers a choice between a paid, ad-free experience and a free service supported by targeted advertisements.

The notice details the process of obtaining consent for the use of cookies and other tracking identifiers. It clarifies that user data is collected to tailor advertisements and content to individual interests. The platform, iDNES.cz, works with MAFRA, a.s., and 125 advertising partners, whose lists are available upon request.

Readers are informed that they can withdraw their consent at any time. If consent is withdrawn, users will be prompted to switch to the premium, ad-free subscription. The notice also specifies that certain data processing, not related to targeted advertising, may occur based on legitimate interest, and users can object to this processing or adjust their privacy settings.

The text emphasizes that the chosen settings will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It further explains the technical reasons why certain data processing activities, such as personalized content selection and performance measurement, require explicit consent, even for the free tier.