iDNES offers ad-free premium subscription or targeted ads for free access

iDNES, a Czech news outlet, is outlining its subscription models for readers. The premium option offers an ad-free experience for 199 CZK (approximately $8.50 USD) per month, which includes access to content from iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

Alternatively, users can opt for a free service that includes targeted advertising. This choice requires consent to the use of cookies and other online identifiers. iDNES and its 125 advertising partners will use this data to tailor advertisements to user interests based on their online activity. Users can revoke this consent at any time, though doing so will prompt them to switch to the ad-free premium subscription.

The platform also details how user data is processed for various purposes, including selecting personalized content and ads, measuring ad and content performance, and understanding audience behavior through statistics. Users have the ability to manage their privacy settings and object to data processing based on legitimate interests. The article emphasizes that the chosen settings will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.