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iDNES offers ad-free subscription or targeted ads for free access
๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic /Culture & Society

iDNES offers ad-free subscription or targeted ads for free access

From iDNES · () Czech

Translated from Czech, summarized and contextualized by DistantNews.

At a glance

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  • The Czech news outlet iDNES is presenting users with a choice between a paid ad-free subscription or a free version supported by targeted advertising.
  • Users must consent to cookies and data tracking for personalized ads to continue accessing content for free.
  • The platform explains how user data is processed for ad targeting and content personalization by both iDNES and its 125 advertising partners.

Czech news portal iDNES is prompting users to choose between a paid subscription for an ad-free experience or a free service that relies on targeted advertising. The platform outlines that continued free access requires consent to cookies and other tracking technologies for personalized ads.

Users are informed that their data will be used to create profiles for targeted advertising and personalized content, a process involving iDNES and 125 advertising partners. The portal details various data processing activities, including ad performance measurement, audience understanding through statistics, and service development.

While users can opt for free access with targeted ads, they are also presented with an option for a completely ad-free experience through the iDNES Premium subscription, costing 199 Czech koruna per month. This premium service also includes access to other affiliated news sites and digital magazines.

DistantNews Editorial

Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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