iDNES Offers Ad-Free Subscription or Targeted Ads for Free Access to Content | Czech Republic | iDNES (CZ)

The Czech news portal iDNES is outlining its advertising and subscription models to users. To continue accessing content for free, users must agree to the use of cookies and other online identifiers for targeted advertising purposes. This involves profiling user habits and interests to display relevant ads. The publisher, MAFRA, a.s., and its 125 advertising partners will process this data.

Alternatively, users can opt for an ad-free subscription to iDNES Premium for 199 Czech koruna per month. This subscription also grants access to content from other associated websites like Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

The platform details the specific data processing activities involved, including selecting ads and personalized content, measuring performance, and understanding the audience through statistics. Users can withdraw their consent for targeted advertising at any time, but doing so will prompt them to switch to the paid ad-free service. Consent for other purposes, such as personalized content display, can be managed separately without requiring a subscription.