iDNES Offers Premium Subscription for Ad-Free Access or Personalized Ads

Access to the full content of this article is currently restricted and requires a subscription to iDNES Premium.

Users are presented with two primary options for viewing content. The first is a paid subscription to iDNES Premium, which offers an ad-free experience across multiple platforms including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. This tier also includes access to digital newspapers and magazines.

The alternative is to consent to personalized advertising. This option allows free access to the aforementioned websites, with advertisements tailored to user interests based on their online activity and data. The platform utilizes cookies and other tracking technologies for this personalization, involving both MAFRA, a.s., and 125 advertising partners.

Users can manage their consent settings, including withdrawing consent for personalized ads at any time. However, withdrawing consent may prompt a transition to the ad-free premium service. The platform also processes some data based on legitimate interest, allowing users to object to such processing and adjust their privacy settings.