iDNES Premium: Ad-free access or personalized ads
Translated from Czech, summarized and contextualized by DistantNews.
At a glance
- This article is behind a paywall and requires a subscription to iDNES Premium for ad-free access.
- Subscribers can access content from iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without ads.
- The service also includes digital access to newspapers and magazines.
Access to the full article content is currently restricted, requiring users to agree to terms for displaying advertisements.
Users are presented with two options: subscribing to "iDNES Premium" for 199 CZK per month, which offers an ad-free experience across multiple iDNES Group websites and digital publications, or continuing with personalized advertising.
The personalized advertising option involves agreeing to the use of cookies and other online identifiers for targeted ad delivery. This process is managed by MAFRA, a.s., and 125 advertising partners, with users able to withdraw consent at any time. If consent is withdrawn, users will be prompted to switch to the ad-free Premium service.
Users can also manage their privacy settings and object to data processing based on legitimate interests, with specific settings applying to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The article details various data processing purposes, including ad selection, personalized content, performance measurement, audience understanding, and service development.
Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.