iDNES Premium offers ad-free access; targeted advertising available

This article is currently unavailable due to a paywall. Access to the full content requires a subscription to iDNES Premium, which offers an ad-free experience across multiple platforms including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. Subscribers also receive access to digital versions of newspapers and magazines.

Alternatively, users can opt for a free option that includes targeted advertising. This involves agreeing to the use of cookies and other online identifiers for personalized ad delivery. The advertising partners, numbering 125, will use this data to tailor ads based on user browsing habits and interests. Users can revoke this consent at any time, though doing so will prompt a transition to the ad-free iDNES Premium service.

Users can also adjust settings for other data processing purposes, such as personalized content delivery, which do not require a move to the premium subscription. These settings can be managed in the detailed settings section and apply to the specified websites. The processing of data includes selecting ads and content, measuring performance, audience understanding through statistics, service development, and website operation.

For users choosing the free, ad-supported option, consent for targeted advertising is granted for the purposes outlined. However, due to technical limitations with advertising providers, users must explicitly disagree with certain data processing activities if they wish to opt-out of specific functions, even if these functions are primarily used by the company itself. These include personalization of content and ads, content performance measurement, and website technical operation.