Imcruz and Suzuki join UNICEF Bolivia telethon for fifth straight year to support children

Imcruz and Suzuki will donate a 2026 Suzuki Alto to Bolivia's UNICEF Telethon, continuing a partnership that has supported the event for five consecutive years.

The seventh telethon, titled “It's Time to Act,” will take place on Sept. 20 at the main stage of Expocruz in Santa Cruz de la Sierra. Organizers hope to raise 3.2 million bolivianos for programs serving children and adolescents across Bolivia.

The money will support work in health, education, water and sanitation, child protection, and social inclusion. People who contribute at least 60 bolivianos will enter the draw for the Suzuki Alto.

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At Imcruz, we believe mobility can connect opportunities, transform lives, and generate progress.

The launch brought together Imcruz, UNICEF Bolivia, and other participating institutions. Organizers presented the alliance as a way to bring private companies, international organizations, and citizens together around children's welfare.

Imcruz general manager Michelle Noriega said the company was proud to support the initiative for a fifth year. “At Imcruz, we believe mobility can connect opportunities, transform lives, and generate progress,” she said. “When companies put their purpose at the service of society, it is possible to create real and lasting change for thousands of girls, boys, and adolescents in Bolivia.” Suzuki brand manager Nelson Cabrera said the company's community role carried particular meaning as Suzuki marked 15 consecutive years as Bolivia's top-selling brand.

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When companies put their purpose at the service of society, it is possible to create real and lasting change for thousands of girls, boys, and adolescents in Bolivia.