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In an Era Where Hate Has Become a Game, Let's Be the 'Drying Sister-in-Law'
๐Ÿ‡ฐ๐Ÿ‡ท South Korea /Culture & Society

In an Era Where Hate Has Become a Game, Let's Be the 'Drying Sister-in-Law'

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

Analysis Documents & data Context piece
  • A Starbucks Korea event on May 18th sparked widespread public outrage for its perceived insult to the May 18th Democratization Movement.
  • The incident revealed a disturbing trend of hate speech becoming normalized and even gamified online.
  • An academic study on Twitter showed that pointing out hate speech only reduced it when done by accounts with many followers, highlighting the complexities of online discourse.

A recent event by Starbucks Korea on the anniversary of the May 18th Democratization Movement has ignited public fury, with many perceiving it as a direct insult to the historical event. While police are investigating whether the company intended to disrespect the movement, the incident has exposed a darker reality: hate speech has become a pervasive and even playful element in society. This normalization of hateful content, often spread through memes, has seeped into everyday life. The controversy escalated when a "purchase verification" game related to Starbucks emerged, further illustrating how animosity has been turned into a form of entertainment. The article questions how society arrived at a point where hate is treated as a game. It references a 2017 study published in 'Political Behavior' where researchers responded to racist remarks on Twitter. They found that hate speech decreased only when the critique came from white men with a large number of followers, suggesting that the impact of calling out hate speech is heavily dependent on the perceived authority and identity of the commenter.

Remember that the person you are harassing with such words is also a real person who is hurt.

โ€” ResearchersThe message sent by researchers to white men making derogatory remarks on Twitter.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.