DistantNews
Support us
🇳🇬 Nigeria /Culture & Society

inDrive appoints KieKie as Chief Wahala Officer

From The Punch · () English

Summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Mobility platform inDrive appointed content creator KieKie as its 'Chief Wahala Officer' to highlight Lagos transportation issues.
  • The campaign aims to draw attention to challenges like traffic congestion and unreliable transport systems.
  • KieKie will engage residents to share their commuting experiences, amplifying conversations about urban mobility.

Mobility and urban services platform inDrive has appointed popular Nigerian content creator and influencer Bukunmi Adeaga, widely known as KieKie, to the symbolic role of "Chief Wahala Officer." This creative initiative is designed to spotlight the everyday transportation challenges faced by residents in Lagos.

The appointment follows a campaign that reportedly received an overwhelming response, attracting over 450 applications from Nigerians interested in the unique position. The platform stated that the initiative aims to draw public attention to persistent mobility issues in the city. These include severe traffic congestion, the unreliability of public transport systems, difficulties faced by delivery services, and the general struggles commuters encounter daily.

KieKie is a perfect fit for this role because she represents exactly what this campaign is about: authenticity, humour and relatability. She has a natural ability to connect with people’s everyday experiences and turn them into conversations that everyone understands.

— Timothy Oladimeji, Country Manager of inDrive NigeriaOladimeji explains why KieKie was chosen for the 'Chief Wahala Officer' role, emphasizing her connection with the public and her ability to communicate relatable experiences.

In her capacity as "Chief Wahala Officer," KieKie is tasked with leading the #inDriveCWO campaign. Her role will involve actively engaging with Lagos residents to encourage them to share their personal commuting experiences. The goal is to amplify public discourse surrounding urban mobility and the multifaceted transportation challenges that plague the city.

Timothy Oladimeji, Country Manager of inDrive Nigeria, expressed confidence in KieKie's suitability for the role. He noted that she embodies the campaign's core values of authenticity, humor, and relatability, possessing a natural talent for connecting with people's daily lives and transforming these experiences into widely understood conversations. KieKie herself shared her excitement, viewing the role as a creative avenue to highlight commuters' struggles and foster broader participation in finding solutions for improved mobility in Lagos.

I am finally happy to announce that I am the Chief Wahala Officer. My dear Lagosians, any delivery or ride-hailing wahala you may be facing is now in the past. Don’t worry, I am on duty, which means everything will go back to normal.

— KieKieKieKie humorously expresses her excitement about the appointment and assures Lagos residents that she is ready to address their transportation woes.
DistantNews Editorial

Originally published by The Punch. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog