inDrive appoints Kiekie as Chief Wahala Officer to highlight Lagos mobility challenges

Global mobility and urban services platform inDrive has appointed Nigerian media personality Kiekie as its "Chief Wahala Officer" (CWO), a creative role designed to spotlight the daily transportation struggles faced by Lagos residents. The appointment follows a campaign that generated significant interest, attracting over 450 applications from Nigerians eager to address the city's mobility issues.

In her new capacity, Kiekie will focus on the everyday challenges of movement in Lagos, including traffic congestion, delivery hurdles, and the unreliability of transport options. Through the #inDriveCWO initiative, she is tasked with encouraging commuters to share their personal experiences and perspectives, thereby bringing wider public attention to the realities of daily commuting in the bustling city.

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KieKie is a perfect fit for this role because she represents exactly what this campaign is about: authenticity, humour and relatability.

Timothy Oladimeji, Country Manager for inDrive Nigeria, explained that Kiekie's selection aligns with the company's strategy to engage users through relatable personalities. "KieKie is a perfect fit for this role because she represents exactly what this campaign is about: authenticity, humour and relatability," Oladimeji said. He added that her ability to connect with people's everyday experiences and translate them into understandable conversations is key to the campaign's success.

Kiekie expressed her enthusiasm for the role, seeing it as an opportunity to address Lagos commuters' mobility challenges in an engaging and relatable manner. "My dear Lagosians, any delivery or ride-hailing wahala you may be facing is now in the past. Don’t worry, I am on duty, which means everything will go back to normal," she stated, referencing the common Nigerian term for trouble or difficulty. Through this initiative, inDrive aims to provide a platform for shared experiences, increasing awareness of urban mobility challenges and the need for practical solutions in Lagos.

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My dear Lagosians, any delivery or ride-hailing wahala you may be facing is now in the past. Don’t worry, I am on duty, which means everything will go back to normal.