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🇪🇨 Ecuador /Economy & Trade

Indurama opens showroom in Guayaquil to reshape the shopping experience

From El Comercio · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

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  • Ecuadorian appliance brand Indurama opened a showroom inside Sukasa’s store at Mall del Sol in Guayaquil.
  • The space lets customers interact with appliances across categories and receive specialized advice before and after purchase.
  • The opening gives Indurama two exhibition spaces in Guayaquil and reflects a partnership with Sukasa aimed at adapting to changing consumer habits.

Indurama is inviting Guayaquil shoppers to do more than look at appliances. Its new showroom at Sukasa’s Mall del Sol store is designed for customers to test products, understand their functions and experience them before making a purchase.

The showroom, opened through an alliance between Indurama and Sukasa, features a broad layout with separate areas for different product categories. It includes spaces for new launches and sensory experiences, allowing visitors to interact directly with the appliances.

The range covers cooking, refrigeration, laundry, climate control, built-in appliances, small appliances, audio and video, technology and commercial product lines. The company says the format responds to Ecuadorians’ changing expectations, including a greater demand for information, guidance and after-sales service.

“The Ecuadorian consumer has evolved and today expects much more than a product,” said Pedro Mata, Indurama’s commercial manager. He said the company aims to create an experience that feels close, practical and human, so customers can get to know and understand the products before, during and after the sale.

The Mall del Sol opening gives Indurama two exhibition locations in Guayaquil, alongside its CityMall space. The company describes the city as a strategic market because of its relationship with and customer loyalty among local consumers. Its approach focuses on long-term relationships, trust and advice, presenting technology as part of everyday life rather than simply as merchandise on display.

The Ecuadorian consumer has evolved and today expects much more than a product.

· Pedro MataIndurama’s commercial manager explained the showroom’s customer-focused approach.
About this summary

Originally published by El Comercio in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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