Industrial Strategy: Tunisia bets on a booming electronics sector

Tunisia is strategically betting on its burgeoning electronics industry to climb the global value chain and establish itself as a regional hub. Driven by industry leaders confident in the country's potential, the sector has seen double-digit growth in recent years.

The nation offers numerous advantages, including geographical proximity to Europe, a highly qualified human resource pool, and acquired expertise. These factors create a fertile ground for realizing this new ambition, leading authorities to identify the electronics sector as a national priority.

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The national industrial strategy for 2035 gives particular attention to the electronics industry as a growth lever, alongside the automotive and pharmaceutical industries. These are sectors that present significant growth potential and in which Tunisia has comparative advantages.

Fethi Sehlaoui, Director General of Manufacturing Industries at the Ministry of Industry, Mines, and Energy, explained that this focus aligns with both international and national contexts. "The national industrial strategy for 2035 gives particular attention to the electronics industry as a growth lever, alongside the automotive and pharmaceutical industries," he stated. These sectors were chosen for their significant growth potential and Tunisia's comparative advantages.

Internationally, technological trends are increasingly driven by software. Sehlaoui noted that while hardware development can be capital-intensive, software and electronic technologies rely heavily on human intelligence, skills, and know-how – areas where Tunisia excels. "These are key factors that Tunisia possesses and which have been confirmed by foreign investors," he added. The global market for electronic components is experiencing exponential growth, presenting Tunisia with substantial opportunities to capture market share.

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These are key factors that Tunisia possesses and which have been confirmed by foreign investors.