Influencer Charlotte Weise: "Many think my boyfriend is the sugar daddy, but it's the other way around"

Charlotte Weise, 33, has built a nine-year career as a full-time influencer, amassing a following of over 200,000 people on Instagram. Her content focuses on her family life, partnership, and advocacy for sustainability. Through sponsored posts, Weise earns a substantial income, largely supporting her family single-handedly.

Despite the financial success, Weise is experiencing significant doubts about her career. In an interview with DIE ZEIT, she revealed that she is contemplating leaving the profession, citing the often-unseen downsides of the job.

When asked about the disadvantages of being an influencer, particularly in contrast to the dreams of many young people aspiring to such a career, Weise indicated that her public discussions on Instagram extend beyond the glamorous facade. She acknowledged the lucrative nature of promoting products for companies but suggested that the reality of the profession involves challenges that lead her to question its long-term viability for herself.

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Many young people dream of a career as an influencer. You, on the other hand, also talk about the disadvantages of the job on Instagram. What are they?