Influencer Lily Jay Foundation accused of using AI fakery for charitable claims

Influencer Lily Jay, who has amassed nearly 3 million followers on Instagram, is facing scrutiny over the use of artificial intelligence and video manipulation in her content, particularly concerning her newly established Lily Jay Foundation. Jay, who has documented her conversion to Islam, shares energetic videos about her beliefs, often featuring smiling children and her foundation's logo.

An investigation by ABC NEWS Verify has uncovered a trail of AI-generated fakery that casts doubt on some of the foundation's charitable work. A video announcing the orphanage's opening, featuring a blonde woman with an Australian accent and smiling African children, has been identified as fabricated using AI. The woman, the children, and even the foundation's banner in the background appear to be AI creations. Inconsistencies, such as an extra 'L' on a worker's shirt, further suggest AI generation.

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Alhamdullilah! The orphanage is now open!

In Uganda, operating an orphanage requires government registration. The Ugandan Registration Services Bureau initially confirmed that no orphanage was registered under the Lily Jay Foundation or its associated name, "Ada Nur." Several days after ABC NEWS Verify sent questions, a registration for "Lilly [sic] Foundation Limited" was lodged, but its status is listed as "not compliant." Verify has found no independent material corroborating the existence of the orphanage or any local aid operators or government officials familiar with the foundation.

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We washed them, gave them new clothes, everything a child needs to grow up in a positive environment.