Influencer's brand hahababy accused of mislabeling children's jacket material

A popular Taiwanese influencer's maternal and infant clothing brand, hahababy, is under fire for allegedly misrepresenting the material of its children's clothing. A recent controversy surrounds a "fluffy double-sided children's jacket" priced at NT$1180, which was advertised as being made of pure cotton both inside and out.

However, a consumer independently submitted the jacket for testing by SGS, a global inspection, verification, testing, and certification company. The test results revealed that parts of the material contained polyester fiber, contradicting the brand's claims. The consumer shared the SGS report on Threads, highlighting that the jacket's inner lining was 100% polyester, while the printed side contained approximately 81.9% cotton and the rest polyester. This discrepancy has led to widespread online criticism and questions about the brand's quality control.

The consumer also pointed out inconsistencies in the jacket's sizing labels, suggesting room for improvement in the brand's product labeling and quality assurance. The claim of "pure cotton" for a "lambswool" material, which is typically not made entirely of cotton, has further fueled skepticism. Online commenters expressed disbelief, with one noting, "QQ fur is not usually made of cotton, they really dared to say it!" Another recalled the brand's previous emphasis on material quality for children with eczema.

Legal repercussions could be significant if the product labeling is found to be false by relevant authorities, potentially resulting in fines of up to NT$300,000 and even business suspension. As of now, hahababy has not issued a formal response to the SGS findings and the public's concerns.