Instagram AI Photo Feature Pulled After 3 Days Amid User Outcry

Meta has quickly pulled a new AI image generation feature from Instagram following a strong backlash from users. The tool, part of Meta's Muse Image AI model, allowed users to generate images by referencing publicly available photos from other Instagram accounts. This meant that any user's public photos could potentially be used to create AI-generated images without their direct permission.

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This is simply enabling AI fake photos.

Despite Meta offering an opt-out function, users criticized the feature heavily. Many expressed anger online, calling the function "brain-dead" and accusing it of promoting AI-generated fake images. The primary concern was that personal photos could be used without consent, even if the account was public. Finding the opt-out setting was also reportedly difficult.

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What kind of brain-dead function is this?

In response to the overwhelming negative feedback, Meta announced the feature's immediate removal. The company stated that while the intention was to provide a useful creative tool and allow users to control the use of their public content, the feature did not meet expectations. Meta acknowledged hearing the feedback and decided to cease its provision.

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Using my photos without my consent first?