Instagram is a double-edged sword for desserts, says world-famous pastry chef Antonio Bachour

Renowned pastry chef Antonio Bachour is currently showcasing his artistry at The Fullerton Hotel Singapore through a special afternoon tea collaboration. Bachour, whose Miami restaurant holds a Michelin Guide recognition, is celebrated for revolutionizing modern pastry with his visually striking creations, including mirror glazes, vibrant colors, and geometric shapes.

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We are bringing a complete Bachour experience to The Fullerton Hotel Singapore – not just one or two desserts, but a showcase of what Bachour is all about.

Twice named World's Best Pastry Chef, Bachour is also an influential educator with a significant online following. He aims to offer a comprehensive "Bachour experience" at the hotel, featuring signature items like the Berry Shortcake and Bachour's Rocher. He stresses that while his desserts are known for their beauty, flavor and texture are paramount.

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While people know my work for the colours, clean lines and presentation, I would like them to recognise the balance first. A Bachour dessert has to be much more than something beautiful. It has to have flavour, texture, freshness and a certain simplicity when you eat it.

"A Bachour dessert has to be much more than something beautiful. It has to have flavour, texture, freshness and a certain simplicity when you eat it," he stated. Bachour believes that while visuals entice customers, it is the taste that creates lasting memories. He views Instagram as a double-edged sword for the pastry world. "I think it has been both," he mused, "but, overall, it has been very positive for pastry. Instagram gave pastry chefs around the world a platform that we never had before." He noted that today's chefs can gain global recognition instantly, a stark contrast to the past reliance on publications or competitions.

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I never wanted aesthetics to become more important than flavour. For me, they have to work together. The visual makes you want to try the dessert; the flavour is what makes you remember it.