Instagram's 10-year-old logo replaced with a simpler design, sparking online debate

Instagram has officially updated its brand wordmark, retiring the iconic script font that has been in use for approximately a decade. The new design aims for a more modern and streamlined aesthetic, blending elements of script and print typography.

Adam Mosseri, head of Instagram, announced the change on his personal account, stating that the app's wordmark was due for a refresh after 10 years. He described the new design as simpler and more contemporary, while still paying homage to the original version and the platform's core values of simplicity and craftsmanship.

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The wordmark at the top of the app hasn't changed in 10 years, so it was time to redesign it.

While the new logo retains some handwritten characteristics, it incorporates more print-like elements, resulting in a cleaner visual identity. The design team also shared the evolution of the new logo on Threads, showcasing various iterations during the development process.

However, the redesign has quickly become a topic of discussion on social media. Many users have commented that the new "Instagram" lettering initially appears as "Instagzam." Others feel the original script logo was a classic identifier and that the new version lacks its distinctive charm and character. This rebranding effort follows a similar visual update for Threads earlier this year, as Meta seeks to establish a more independent brand identity for its platforms.

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The new version looks like 'Instagzam'.