Instagram Tests New Features for Greater User Control Over Algorithm

Instagram is actively experimenting with new ways to empower users with greater control over the content recommended by its algorithm. The social media giant is refining how users discover posts and videos, aiming to make the algorithmic experience more transparent and user-driven.

Adam Mosseri, head of Instagram, recently showcased several experimental features designed to enhance the accessibility of the platform's "Your Algorithm" controls. Introduced last year, this feature allows users to specify topics they wish to see more of and those they prefer to avoid. Instagram has been progressively expanding this functionality across various parts of the app.

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We’re working on making Your Algorithm feel more present and useful across Instagram. I wanted to share a few ideas we’re exploring. Some of this is testing now, some is coming soon, some might not work.

Mosseri stated, "Over time, we want your algorithm to feel like something you talk to rather than something that happens to you." Among the tested concepts is a shortcut allowing users to access the "Your Algorithm" menu by simply pulling down on the main Instagram feed. Another experiment involves prompting users to customize recommendations by swiping up from a Reel. Additionally, Instagram is testing buttons directly beneath Reels, enabling users to quickly indicate their preference for seeing more or fewer similar videos.

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Over time, we want your algorithm to feel like something you talk to rather than something that happens to you.