Instagram will restrict profiles featuring AI-generated people
Translated from Spanish and summarized by DistantNews. Read the original for the full story.
At a glance
- Instagram will require profiles built around AI-generated characters to use a new label identifying them as AI-generated profiles.
- Accounts that do not disclose their artificial nature may lose visibility in Instagram's recommendation sections after detection by the platform's systems.
- The policy will not apply to real users who use AI tools only to edit or produce individual pieces of content.
Instagram is preparing to limit the reach of profiles that present AI-generated people as if they were real, after users complained that digital characters had deceived them.
The Meta-owned platform will replace its technical label "AI creator" with "AI-generated profile" and make disclosure mandatory for accounts using artificial characters. Instagram said the change aims to help users understand when the person shown on a profile was created with AI tools.
Administrators can activate the label through their profile settings. If they do not do so, Instagram will use detection systems to identify hyperrealistic characters, notify the account managers and restrict the profiles' appearance in recommendation areas.
Notified accounts can add the label or appeal if they believe the algorithm made a mistake. The policy does not target real users who use AI only for occasional editing or content production.
The measure seeks to help users better understand that the person appearing in the profile was created using AI tools
Originally published by El Nacional in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.