Inter-American Press Association launches AI Video Lab for Latin American media

The Inter-American Press Association (SIP), backed by the Google News Initiative (GNI), has launched the AI Video Lab 2026 (AIVL), a regional program designed to accelerate the digital transformation of media organizations through the strategic application of video and artificial intelligence. After a rigorous selection process, 41 prominent media outlets from 11 Latin American countries, including Venezuela's El Nacional, were chosen to participate.

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We are excited to celebrate our fourth collaboration with SIP to continue supporting media in the region in their digital transformation. In this edition, we have focused on video, convinced that it is the format with the greatest dynamism and current growth, offering a strategic opportunity to connect with new audiences.

Alejandra Brambila, News Partner Manager at Google, expressed enthusiasm for the fourth collaboration with SIP, emphasizing the program's focus on video as a dynamic format with significant growth potential for audience engagement. "This program offers newsrooms concrete tools to strengthen their audiovisual capabilities, expand their audiences, and explore new opportunities for sustainable growth," stated Carlos Lauría, executive director of SIP, thanking Google News Initiative and Marktube for their support.

The selected organizations will undergo an intensive acceleration program comprising specialized training, personalized consultations, and access to strategic resources. The goal is to enable them to design and implement audiovisual transformation projects and digital innovations. The program aims to evolve digital narrative languages and promote the ethical and efficient adoption of AI in video production, editing, and distribution workflows.

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This program offers newsrooms concrete tools to strengthen their audiovisual capabilities, expand their audiences, and explore new opportunities for sustainable growth. We thank Google News Initiative and the work of Marktube for making this initiative possible, which will contribute to the development of quality journalism in Latin America.

Marktube Group is responsible for the program's operational design and execution, leveraging its expertise in digital acceleration. Their curriculum covers technical proficiency in video platforms, new narrative trends, automation, and the implementation of AI solutions for audiovisual efficiency. Ezequiel Arbusti, CEO of Marktube Group, highlighted the program's blend of rigorous execution and access to cutting-edge industry knowledge, ensuring that theoretical learning translates into tangible impact for Latin American press.

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The true value of this program lies in the combination of rigorous execution and access to the most advanced knowledge available in the industry. We have made sure to bring top-tier experts, complemented by a methodology and detailed follow-up for each media outlet to ensure that theory translates into real impact for the press in Latin America.